Sustainable products are defined as those products that seek to optimize their useful life in such a way that they decrease their environmental impact, including local communities, becoming more friendly to their environment. This means that sustainable products will require fewer inputs for their production and its operation and will generate less waste.
These types of products allow their production to last over time without mortgaging the future of the following generations and the local communities.
SUSTAINABLE PRODUCT ARE THE WAY TO GO
To determine its sustainability, a product must respond to three concepts: environmental, social and economic. This is called the triple bottom line framework: People, Planet, Profit.
Both the human and environmental factors are taken into account. Therefore, it must meet favorable working conditions for workers, from where the raw material comes and how it is managed until the preparation of resources.
SUSTAINABLE PRODUCTS MUST HAVE THESE BENEFITS:
- Sustainable products must lessen their impact on the environment.
- A Sustainable product requires generating economy at scale.
- They facilitate the lives of users.
- Sustainable products give added value to consumers by letting them know that they are doing the right thing to protect the environment.
In addition to this, It’s been proven that today’s consumers prefer to buy sustainable products and ally with those brands that have proven to be socially responsible.
More and more brands are becoming aware of the importance of being sustainable. From big brands like Nike that created and alliance with EcoThread that provides it with recyclable materials, with which they produce articles such as Nike Air.
The change in consumer habits and the commitment to the circular economy are redesigning the rules of the game in consumer decision-making. The younger generations are the most committed to ecology and the environment.